Leveraged the experience of the TOMS executive team to create a purpose driven community around social impact investing.
The Tomorrows Project was an opportunity to redefine the TOMS narrative and reposition TOMs as a part of something bigger than selling shoes. Something that was modern, global, and inviting. Inspired by a a vision for a better world on the horizon that helps power every moment, and a new impact ecosystem where business, consumers, and NGOS are work together to improve lives.
Key Takeaways: - Social entrepreneurs need new ways of measuring and recording the value they create. - Resources emerging and existing entrepreneurs need include an SE-focused community and experienced - You can only do this by leveraging others who already have deep knowledge and passion about the social issues they want to effect.
